Malaysia’s automotive scene just got a major shake-up with Proton’s first-ever electric vehicle (EV), the Proton e.MAS 7. With EVs gaining traction locally, Proton’s debut in this space is a big deal. The e.MAS 7, a mid-size SUV, promises a balance of affordability, practicality, and modern tech. But is it worth the hype? Let’s dive into what makes this car stand out.
A Sleek & Modern Design
At first glance, the Proton e.MAS 7 looks sleek and futuristic, but with a touch of Proton’s signature design DNA. Based on the Geely Galaxy E5 platform, it sports a stylish front grille-less design (because, well, no engine up front), LED lighting, and 18-inch wheels for a bold stance.
Inside, the minimalist yet spacious cabin is a pleasant surprise. Think panoramic sunroof, headrest speakers, and fully reclining front seats—perfect for those long road trips (or a quick power nap while charging).
EV Performance & Range – What You Need to Know
So, how does it perform? Well, Proton offers two variants of the e.MAS 7:
- Prime (Standard model) – 49.5 kWh battery, offering 345 km range (WLTP).
- Premium (Top spec) – 60.2 kWh battery, extending the range to 410 km.
Both models come with a front-mounted electric motor pushing out 218 PS (160 kW), making city driving and highway cruising effortless. And, of course, Level 2 ADAS (Advanced Driver Assistance System) is included, bringing smarter and safer driving to the table.
EV Price in Malaysia – Is It Worth It?
Let’s talk about what really matters – the price. Proton has positioned the e.MAS 7 as one of the most affordable EVs in Malaysia, making it a strong competitor against brands like BYD, GWM, and Tesla.
Here’s how the pricing looks:
- e.MAS 7 Prime – RM109,800
- e.MAS 7 Premium – RM123,800
Given the range and features, that’s a pretty solid deal for Malaysians looking to make the EV switch.
How’s the Market Responding?
Since its launch, the e.MAS 7 has already racked up close to 4,000 bookings, with most customers opting for the Premium variant. Proton aims to deliver 1,000 units by the end of February, so expect to see more of these on the road soon!
Final Thoughts – Should You Consider the e.MAS 7?
If you’re thinking of going electric but don’t want to break the bank, the Proton e.MAS 7 makes a lot of sense. It’s affordable, practical, and packed with tech, all while supporting the push for greener mobility in Malaysia.
Would you consider getting an e.MAS 7? Let us know your thoughts in the comments! 🚗⚡
Car Crave Malaysia 
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